Impact of makeup on self-expression and society

Impact of makeup on self-expression and society

As makeup has been a part of human culture since millennia ago, its roots are deeply rooted in religious, cultural and aesthetic traditions. Makeup has served many purposes, from the ancient Egyptians who used kohl as a symbol to today’s beauty trends that are inclusive. This article explores makeup’s evolution and history.

Ancient Civilizations – The Sacred and Symbolic

Ancient cultures incorporated makeup in their spirituality and cultural practices. In Egypt, women used kohl to protect their eyes from evil eyes and not only as a cosmetic. The pigments they chose were malachite and red ochre for their vibrancy. Makeup was more than just cosmetics. It was an expression of the collective spirit of a team.

The Canvas of Status during the Medieval and Renaissance Periods

In the Renaissance and Medieval periods, makeup was used as a way to show social status. Lead-based powders were used to achieve pale skin, which was considered a sign of beauty. Lips that were rosy and tinted with crushed plants, berries or insects symbolized beauty and vitality. The evolution of makeup, from a religious symbol to a status symbol, reflects changing values and social structures.

Victorian Era: The Age of Subtle Refinement

Victorian makeup was all about discretion and modesty. Women opted for subtle makeup, such as lip balms scented with roses and lip creams made from beeswax to project an air of modesty and virtue. During this time, commercial cosmetics began to be introduced. Beauty rituals became more accessible.

Roaring Twenties: Breaking Molds, Embracing Liberation

The flapper culture of the 1920s was a complete rebellion against social norms. The audacious 1920s look was characterized with kohl-rimmed eyelids, powdered face, and Cupid’s bow lips. Women used makeup to express themselves, push boundaries and assert independence. Freedom of expression was the theme for this decade.

Hollywood’s Golden Age – Crafting Iconic Beauty

Marilyn Monroe and Audrey Hepburn were regarded as beauty standards in the 1930s-40s. Their signature red lips, sultry eyelashes and glamorous looks immortalized sophistication and elegance. Max Factor, Revlon and others made it easy for women to achieve these iconic looks. They combined Hollywood dreams with everyday aspirations.

The Swinging Sixties – Color, Courage and Counterculture

The 1960s was a decade of vibrant colors, boldness, and cultural icons such as Brigitte and Twiggy. To match this spirit of self-expression and exploration, thick eyeliner was very popular. The makeup was experimental and gender-neutral. This was a sign of the times.

Current Trends: The Era of Inclusivity & Individualism

The beauty industry has undergone unprecedented changes, both in terms diversity and inclusivity. Brands now create products to cater to different skin shades. Beauty industry has broken down barriers that have existed for years. Social media also contributed to democratizing the beauty industry, allowing people from all backgrounds and cultures to showcase their unique style and inspire an audience on a global scale.

It’s fascinating to observe how makeup has been applied throughout history as a means of reflecting society and shaping it. It was used to express political activism, cultural beliefs and social status. The makeup industry’s constant evolution shows the importance of this product. It is a confirmation that makeup is more than just a cosmetic.

This post was written by a professional at Michele Renee The Studio. Michele Renee The Studio Specializes in wedding hair and makeup in Clearwater FL. Based in Tampa, FL, we serve a global client base for weddings, boudoir, corporate, film, television, social events, photo shoots, and more! Contact us now to schedule your appointment for your wedding hair and makeup!